R.E.D is an acronym for Ride Every Day. Our purpose is to encourage people to get out and ride through life by pushing boundaries and always being in motion. We endorse a lifestyle filled with freedom, love, and progression.
Starting out as a clothing company purely for mountain bikers, we have since grown to learn that we share our approach to life with many others. This has led to us putting ourselves out as more of a lifestyle brand rather than staying confined to one sport. So where are we headed? Well, we can't answer that question. We don't want to be bound or defined by predetermined goals, we respond to what the people want, let ideas flow and see where it all takes us.